AI Ads: Why AI-Generated Ads Win on TikTok, Sink at Gucci
Case study. Research current to 12 October 2026. The headline premise is half right. AI-generated creative can earn more clicks than human-made creative, but the gain is modest, depends on the ad not looking like AI, and shrinks or reverses once the ad is labelled. Gucci’s February 2026 backlash was real, yet its sales decline … Read more