Micro-Targeted Political Ads: What Predictive Models Really Do to Voters
A case study built from the field experiments, regulator findings, and 2025–2026 research. Research current to 6 November 2026. Campaigns are on track to spend about $11.6 billion on political advertising in the 2026 US cycle, according to AdImpact’s June 2026 projection, a record that tops even the 2024 presidential year. By late August, AdImpact … Read more
